Clear Cooperation: Your Competitive Advantage
Ken's article is an Essential Asset to be shared with prospective listing clients!
This article speaks to our being a Client First Brokerage.
NO TUES Training on 5/12. Attend FRI 5/15 Power Hour 9am!
Clear Cooperation: Your Competitive Advantage
Ken's article is an Essential Asset to be shared with prospective listing clients!
This article speaks to our being a Client First Brokerage.
Email or text this versatile pre-marketing piece to every seller prior to appointment or after any conversation about selling. Viewable from phone or any device!
Prior to appt, ask seller the 10 questions from the guide. During appt, refer to printed or digital version which includes our marketing capabilities. Link below.
Before touring the home, convey the Value Proposition from the bottom of the cover page to educate the seller to 3 key decisions - Pricing, Condition, Negotiation - to sell for a Premium.
Seller Proposal | BHHS JB Marketing Capabilities
STEP 1 : Text or email the Pre-Marketing Guide above prior to the appt. By phone, ask the seller the 10 consultative questions from the Guide.
Step 2: 1st Appt. 1) Review Pre-Marketing Value Prop, educating the seller to their 3 key decisions on Pricing, Condition, Negotiation. 2) Tour the property while providing suggestions to sell for a premium.
STEP 3: This is the critical last step of the sequence to manage all of the information! After 1st appt, email Custom Marketing Proposal Letter further below & this 40-pg Marketing Proposal Selling for a Premium. During 2nd appt, ask seller if they have any questions of the proposals/review all the marketing/come up w/a timeline so "all on the same page". Last, review CMA.
Viewable from any device. Download proposal link below as an appt resource.
Click this link to create a Marketing Proposal Letter and we will email it to you as a pdf and Google Doc in a few minutes.
Mandatory : Present Buyer Brokerage Agreement from Dot Loop for signature before working w/ a buyer. Present Buyer Advantage Handbook of our services.
The 1 - 2 - 3 of the Buyer Process:
Buyer Advantage Handbook details 1) what you do.
Buyer Brokerage Agreement details:
2) what you are paid and 3) how you are paid:
a) check at closing b) seller commission c) seller concession via a sales contract contingency
Value Proposition for the Buyer
As YOUR Buyer-Advocate with expertise and knowledge of local market trends, I'll educate and guide you, enabling your success through a Buyer Process with 3 critical steps:
(1) finding the right home with the best options at your fingertips
(2) securing the right home with compelling strategies for the win
(3) reaching home - a roadmap from initial contract review, inspections, lending process & appraisal of value. You're home!
Highly effective approach to gain Buyer Buy-In with Buyer Brokerage Agreement. Click here to download the pdf
Buyer Agent Compensation Options
Provide to Seller at all Listing Appointments.
Closing Cost Credit Clause: copy & paste:
It is understood and agreed that the seller shall upon closing of title provide the purchaser a credit of (choose either ___% or $____) to be applied to prepaid expenses, closing costs and/or buyer brokerage fee as lender permits.
This online tool will help you to be organized with the activities you plan to implement for success. It's a living document that you will be able to revise as you see fit.
Input your listing & sales transaction goals, and financial goals here; then download or print a copy.
Director Growth and Development
For over 25 years, I've had the privilege of admiring Annette DeCicco as a true class act and a formidable competitor in our industry. Her consistent track record of coaching top-producing individual sales associates and teams in our market has been nothing short of impressive.
I couldn't be happier to announce that Annette has joined our team at Berkshire Hathaway HomeServices Jordan Baris Realty! With our company's growth trajectory, it was only fitting to create a new position – Director of Growth and Development – and Annette is the perfect fit for it! Her wealth of experience and expertise will undoubtedly play a pivotal role in propelling us forward.
It's been an absolute joy to see how well she's embraced our organization's culture and values in such a short time. Annette is already making a significant impact, working closely with some of our top-producing associates and emerging talents.
Welcome aboard, Annette! Let's achieve new heights together and continue our journey of excellence.
Ken
Our career success guide provides vast information about the Support, Career Development, Tools and Technology we provide for every member of the team.
This is a condensed version of the 40-page Listing Presentation Selling for a Premium, above, to ensure that the marketing campaign is complete using all of the tools you have available so our clients net sensational results.
Reach out for updated materials.
© 2023 BHH Affiliates, LLC.
An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate.
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Equal Housing Opportunity
BLUEPRINT Learn by Design, WO Office
TUES& THUR 1:00-2:15pm FEB 3, 5, 10, 12, 17, 19
Build a 2026 pipeline of client engagement, weekly appointments & monthly new business!
Grow a Client Base with Competent Conversations
Prepare Clients for Shifts in the Market
Work a Buyer Process, every time
Negotiate with Compelling Offer Terms
Pitch your Value Prop to the Seller
Mock Seller Consultation & CMA Capabilities