No Power Hour this Fri. 7/10. See you next week for TUES 7/14 training on Pricing Choices & 7/17 Power Hour
Clear Cooperation: Your Competitive Advantage
Ken's article is an Essential Asset to be shared with prospective listing clients and
speaks to our being a Client First Brokerage.
Price Right. Show Well. Negotiate Strong.
Revised Pre-Marketing Guide June 8, 2026
Email or text this seller consultation with 10 pre-meeting questions prior to appointment or to anyone after a conversation about selling.
Flipbook viewable from phone or any device! Link below:
Before touring the home, convey the Value Proposition, bottom of cover page, to educate the seller on 3 Essentials that pay a home seller a premium:
Pricing, Presentation, and Negotiation.
Full Seller Proposal | BHHS JB Marketing Capabilities
40-page fully comprehensive Marketing Proposal Selling for a Premium is meant to be an emailed resource, not a presentation piece, of the listing process and marketing capabilites of BHHSJB.
Use the Home Seller's Positioning Playbook above as a presentation piece.
After emailing the 40-page resource proposal, ask and answer any questions about the proposal, review all the marketing, and agree on a listing launch timeline.
Last step, review the CMA.
Viewable from any device! Link below:
Click this link to create a Marketing Proposal Letter and we will email it to you as a pdf and Google Doc in a few minutes.
Mandatory : Present Buyer Brokerage Agreement from Dot Loop for signature before working w/ a buyer. Present Buyer Advantage Handbook of our services.
The 1 - 2 - 3 of the Buyer Process:
Buyer Advantage Handbook details 1) what you do.
Buyer Brokerage Agreement details:
2) what you are paid and 3) how you are paid:
a) check at closing b) seller commission c) seller concession via a sales contract contingency
Value Proposition for the Buyer
As YOUR Buyer-Advocate with expertise and knowledge of local market trends, I'll educate and guide you, enabling your success through a Buyer Process with 3 critical steps:
(1) finding the right home with the best options at your fingertips
(2) securing the right home with compelling strategies for the win
(3) reaching home - a roadmap from initial contract review, inspections, lending process & appraisal of value. You're home!
Highly effective approach to gain Buyer Buy-In with Buyer Brokerage Agreement. Click here to download the pdf
Buyer Agent Compensation Options
Provide to Seller at all Listing Appointments.
Closing Cost Credit Clause: copy & paste:
It is understood and agreed that the seller shall upon closing of title provide the purchaser a credit of (choose either ___% or $____) to be applied to prepaid expenses, closing costs and/or buyer brokerage fee as lender permits.
This online tool will help you to be organized with the activities you plan to implement for success. It's a living document that you will be able to revise as you see fit.
Input your listing & sales transaction goals, and financial goals here; then download or print a copy.
Director Growth and Development
For over 25 years, I've had the privilege of admiring Annette DeCicco as a true class act and a formidable competitor in our industry. Her consistent track record of coaching top-producing individual sales associates and teams in our market has been nothing short of impressive.
I couldn't be happier to announce that Annette has joined our team at Berkshire Hathaway HomeServices Jordan Baris Realty! With our company's growth trajectory, it was only fitting to create a new position – Director of Growth and Development – and Annette is the perfect fit for it! Her wealth of experience and expertise will undoubtedly play a pivotal role in propelling us forward.
It's been an absolute joy to see how well she's embraced our organization's culture and values in such a short time. Annette is already making a significant impact, working closely with some of our top-producing associates and emerging talents.
Welcome aboard, Annette! Let's achieve new heights together and continue our journey of excellence.
Ken
Our career success guide provides vast information about the Support, Career Development, Tools and Technology we provide for every member of the team.
This is a condensed version of the 40-page Listing Presentation Selling for a Premium, above, to ensure that the marketing campaign is complete using all of the tools you have available so our clients net sensational results.
Reach out for updated materials.
© 2023 BHH Affiliates, LLC.
An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate.
IMPORTANT NOTICE: Never trust wiring instructions sent via email. Cyber criminals are hacking email accounts and sending emails with fake wiring instructions. These emails are convincing and sophisticated. Always independently confirm wiring instructions in person or via a telephone call to a trusted and verified phone number. Never wire money without double-checking that the wiring instructions are correct.
Equal Housing Opportunity
BLUEPRINT Learn by Design, WO Office
TUES& THUR 1:00-2:15pm FEB 3, 5, 10, 12, 17, 19
Build a 2026 pipeline of client engagement, weekly appointments & monthly new business!
Grow a Client Base with Competent Conversations
Prepare Clients for Shifts in the Market
Work a Buyer Process, every time
Negotiate with Compelling Offer Terms
Pitch your Value Prop to the Seller
Mock Seller Consultation & CMA Capabilities